Negative Philosophical Marketing

Have you seen this Immanuel Kant attack ad on YouTube? How to “market” philosophy. Not how to market philosophically.

The source of the humor is really about the manipulative way that we use marketing to market political candidates (and by extension all sorts of people, and services, and products). The heavy hand of the marketer just becomes so obvious when we replace political candidates with the Great Dead White Men of Philosophy. The use of weird visuals, unflattering twisting turning unnatural images (countered with happy plain images), sneering tone of voice (countered with simple plainspeaking tone), negative moody music (countered with upbeat melody), and simple wrong/right good/bad dichotomous statements is bang on. And funny. That’s well done satire.

Add Comment