Soda Rules

Here’s another fake ad that cracks me up. Doing some catchup fun surfing today.

soda_ad.jpg

Truth be told, I find these ads a lot funnier and probably more wryly effective than the over-the-top, we-take-ourselves-so-seriously AdBusters Culture Jamming ads. Sorry Media Foundation, but that’s how I see it. Jam the Culture Jam.

And if you want to know why that’s the case, Jay Handelman and I wrote an article for The Journal of Consumer Research about heavy handed consumer activist techniques that you can download in its entirely right here ( Adversaries of Consumption). If you like it, request it (and other fine Kozinets products) from their website here. They apparently track such things.

Notice the address: Chicago, “ILL.” Is that a typo?

Add Comment