Soda Rules
Posted By Robert Kozinets On December 13, 2007 @ 11:44 am In Culture + Ad Jamming, Branding | No Comments
Here’s another fake ad that cracks me up. Doing some catchup fun surfing today.
[1] 
Truth be told, I find these ads a lot funnier and probably more wryly effective than the over-the-top, we-take-ourselves-so-seriously AdBusters Culture Jamming ads. Sorry [2] Media Foundation, but that’s how I see it. Jam the Culture Jam.
And if you want to know why that’s the case, Jay Handelman and I wrote an article for [3] The Journal of Consumer Research about heavy handed consumer activist techniques that you can download in its entirely right here ( [4] Adversaries of Consumption). If you like it, request it (and other fine Kozinets products) from their website [5] here. They apparently track such things.
Notice the address: Chicago, “ILL.” Is that a typo?
Article printed from Brandthroposophy: A Marketing, Social Media, and Research Blog: http://kozinets.net
URL to article: http://kozinets.net/archives/109
URLs in this post:
[1] Image: http://kozinets.net/archives/109/soda_adjpg/
[2] Media Foundation: http://www.adbusters.org/home/
[3] The Journal of Consumer Research: http://www.journals.uchicago.edu/loi/jcr
[4] Adversaries of Consumption: http://kozinets.net/archives/109/adversaries-of-consumption/
[5] here: http://www.journals.uchicago.edu/doi/pdf/10.1086/425104
Click here to print.