Comments on: Playing With the Playboy Brand http://kozinets.net/archives/119 Professor Robert Kozinets on Marketing Research, Social Media, and Marketing Strategy Sun, 14 Mar 2010 22:57:07 +0000 http://wordpress.org/?v=2.2.1 By: Jeff Podoshen http://kozinets.net/archives/119#comment-653 Jeff Podoshen Wed, 09 Jan 2008 22:02:21 +0000 http://kozinets.net/archives/119#comment-653 Ah... Playboy as a lifestyle brand. We used to have the Playboy Hotel and Casino out here. Funny thing is that when it went out and became the Atlantis they didn't know what to do with all the "unique" furnishings. Today, you can still find many of them dirt cheap at garage sales along the Jersey shore. My colleague (who's over 60) furnished her entire condo in Playboy furnishings. I guess it truly did become a lifestyle brand. Ah… Playboy as a lifestyle brand. We used to have the Playboy Hotel and Casino out here. Funny thing is that when it went out and became the Atlantis they didn’t know what to do with all the “unique” furnishings. Today, you can still find many of them dirt cheap at garage sales along the Jersey shore. My colleague (who’s over 60) furnished her entire condo in Playboy furnishings. I guess it truly did become a lifestyle brand.

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