Comments on: Star Trek Fan Films: Prosuming’s Final Frontier? http://kozinets.net/archives/12 Robert Kozinets on Marketing, Media, and Technoculture Thu, 20 Nov 2008 21:46:31 +0000 http://wordpress.org/?v=2.2.1 By: Jeff Podoshen http://kozinets.net/archives/12#comment-5 Jeff Podoshen Fri, 08 Jun 2007 19:34:41 +0000 http://kozinets.net/archives/12#comment-5 As a shameless Star Wars fanatic (yes, I have Star Wars curtain in my kitchen) I was in fact very happy to see the prequels "hijacked" by an unknown editor who produced "Star Wars Episode I: The Phantom Edit." This was a DVD that had edited all of the nonsense that many of us SW fans found irritating in the film - so all scenes with Jar Jar Binks were culled, as was any mention of the virginal birth of Anakin Skywalker, midchlorines, and the amazing stupid dialog of the droids. The result, an almost watchable 45 minute film. In fact, I was recently able to procure another fan-made film "Deleted Magic" which are all three original trilogy films cobbled together with all deleted scenes - interspersed with outtakes and even screen tests. If you have about 12 hours to kill, it's great viewing. It was what Lucasfilm was SUPPOSED to have released with the DVDs but didn't. But I think this also exemplifies that when fans of a particular brand are unhappy with what the brand producer's offerings, they have no problems taking matters into their own hands. Now on the other hand... the Smallville fan fiction site is a great example of what happens when brand hijacking goes completely out of control and enters completely new realms...http://www.fanfiction.net/c2l/1303/0/1/ As a shameless Star Wars fanatic (yes, I have Star Wars curtain in my kitchen) I was in fact very happy to see the prequels “hijacked” by an unknown editor who produced “Star Wars Episode I: The Phantom Edit.” This was a DVD that had edited all of the nonsense that many of us SW fans found irritating in the film - so all scenes with Jar Jar Binks were culled, as was any mention of the virginal birth of Anakin Skywalker, midchlorines, and the amazing stupid dialog of the droids. The result, an almost watchable 45 minute film. In fact, I was recently able to procure another fan-made film “Deleted Magic” which are all three original trilogy films cobbled together with all deleted scenes - interspersed with outtakes and even screen tests. If you have about 12 hours to kill, it’s great viewing. It was what Lucasfilm was SUPPOSED to have released with the DVDs but didn’t. But I think this also exemplifies that when fans of a particular brand are unhappy with what the brand producer’s offerings, they have no problems taking matters into their own hands.

Now on the other hand… the Smallville fan fiction site is a great example of what happens when brand hijacking goes completely out of control and enters completely new realms…http://www.fanfiction.net/c2l/1303/0/1/

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