I was watching the Nintendo E3 2008 Press Conference and the Nintendo president (Satoru Iwata) spoke almost the same thing that I have written here in the blog.

you can see it here:

http://www.youtube.com/watch?v=J1CJm_vHwcQ

best

Renan

And of course it was a pleasure to give you a short impression on munich. Especially our conversation on netnography was very inspiring for me. And think what, I started my own blog (http://netnography.wordpress.com/) with writing a resume on the netnography08. I call it Netnoblography.

Hope we stay in contact and best wishes from munich.

Steffen

it was very interesting to read about the conference, and specially the shoes research (my master thesis was about that). But I was reading Grant McCracken blog today and found a post about Timo Veikkola from Nokia and his trend research. I went to google his name, to read more about him, and found a very interesting site from nokia, where they share some of their results in trend research.

what called more my attention was this post: Nokia predicts 25% of entertainment by 2012 will be created and consumed within peer communities (December 03, 2007 - http://www.nokia.com/A4136002?newsid=1172517). When they say community, I wonder if they are saying online communities or “real-flesh-and-blood” community.

What can we say about wii experience, of constructing miis and sharing your wii friend code with others, to play online? If you go to a wii online community, as Nintendo Wii Brasil at orkut (19.000 users), everyone is sharing friend codes, they are interacting, they are playing online.

from my new wii experience (just played one game yet), they are developed as a community game, something that you need to experience with others. Like playing bowling. Is more real than real. A truly hyperreal experience (Baudrillard). I don’t need to go to a bowling place with my friends. I can make a bbq at home, drink some beer, and play bowling at my living room. Or i can be alone at my place and play bowling with others through the internet. The experiences are going to be almost the same. Or not?

but thinking in 5 years from now (or 10). Are we going to distinguish real-flesh-and-blood communities from virtual communities? Or are they going to be so similar, so hyperreal that they are going to be blended? Which one will be the real community? The real or the “real”? The one that you stay almost the entire day on it? Or the one that you stay just a small fraction of the day? Which one is the flesh-and-blood? You stay more on it, or less?

best

Renan