I haven’t read the Business 2.0 article you cite, but I believe Taylor was referring to the planned Green Man Pavilion. Granted, my finger isn’t quite as firmly on the pulse of this event as it once was, but last I heard the organizers had decided *not* to allow commercial branding in this space–even by green companies seeking to donate relevant services & goods. I believe it was considered for a time–as a way of encouraging participation from green businesses & innovators–but ultimately determined not to be a good idea after all, for the very reasons/concerns you cite. If you go this year (as I won’t be able to myself) I hope you will report back on this for your readers.

Though, speaking of significant potential transgressions of Burning Man’s anti-commodification ethos, did you hear about the lawsuit being brought by one of the (essentially) co-founders against his former co-organizers? It’s a rather convoluted tale (follow this link for details, participants’ & organizers’ responses, etc, and there’s been no public movement on this matter since the story initially broke) but basically he’s trying to force the current BRCLCC to release the Burning Man service mark into the public domain.