Comments on: Obama’s Inaugural Speech: A New Qualitative Analysis Method? http://kozinets.net/archives/240 Professor Robert Kozinets on Marketing Research, Social Media, and Marketing Strategy Thu, 17 May 2012 10:13:15 +0000 http://wordpress.org/?v=2.2.1 By: Lois Kelly http://kozinets.net/archives/240#comment-3325 Lois Kelly Mon, 26 Jan 2009 14:31:49 +0000 http://kozinets.net/archives/240#comment-3325 Rob: What about James Pennebaker's (Univ. of Texas) Linguistic Inquiry Word Analysis? Seems like a much more analytical and in-depth approach than simple word clouds. Lois Rob:
What about James Pennebaker’s (Univ. of Texas) Linguistic Inquiry Word Analysis? Seems like a much more analytical and in-depth approach than simple word clouds.
Lois

]]> By: pierre mcdonagh http://kozinets.net/archives/240#comment-3313 pierre mcdonagh Sun, 25 Jan 2009 12:00:37 +0000 http://kozinets.net/archives/240#comment-3313 Hey Rob, I agree with your suggestion on word clouds and there has been analyis by Le 2002 of French newspaper Le Monde's editorials in the journal Discourse & Society (Sage) which might be a useful link here - they considered reports of the war in Chechnya and how it was perceived but on another note I must comment that the section of Obama's speech on the 'market' really does echo the sentiments of the Journal of Macromarketing. the emphasis on 'the common good' is an interesting rallying cry to use. best Pierre Best Pierre Hey Rob, I agree with your suggestion on word clouds and there has been analyis by Le 2002 of French newspaper Le Monde’s editorials in the journal Discourse & Society (Sage) which might be a useful link here - they considered reports of the war in Chechnya and how it was perceived but on another note I must comment that the section of Obama’s speech on the ‘market’ really does echo the sentiments of the Journal of Macromarketing. the emphasis on ‘the common good’ is an interesting rallying cry to use.

best Pierre

Best Pierre

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