Comments on: Social Media and Marketing: A New Schulich MBA Course http://kozinets.net/archives/339 Professor Robert Kozinets on Marketing Research, Social Media, and Marketing Strategy Thu, 17 May 2012 10:51:06 +0000 http://wordpress.org/?v=2.2.1 By: Ronald http://kozinets.net/archives/339#comment-5086 Ronald Tue, 06 Oct 2009 11:44:19 +0000 http://kozinets.net/archives/339#comment-5086 How ironic. Yesterday we were discussing about stealth marketing and WOM in our class and today the FTC announces revisions on advertising guidelines specifically targeting endorsements and testimonials. http://www.theglobeandmail.com/report-on-business/industry-news/marketing/us-turns-up-heat-on-celebrity-endorsers/article1312912/ Looks like we have some new marketing rules to the social media space. How ironic. Yesterday we were discussing about stealth marketing and WOM in our class and today the FTC announces revisions on advertising guidelines specifically targeting endorsements and testimonials.

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/us-turns-up-heat-on-celebrity-endorsers/article1312912/

Looks like we have some new marketing rules to the social media space.

]]> By: sherie http://kozinets.net/archives/339#comment-5084 sherie Sun, 04 Oct 2009 01:46:39 +0000 http://kozinets.net/archives/339#comment-5084 Just found you via the Internet--not in the class. Hope you let me join in the conversation! :-) Sherie Just found you via the Internet–not in the class. Hope you let me join in the conversation! :-) Sherie

]]> By: jdojc http://kozinets.net/archives/339#comment-5082 jdojc Fri, 02 Oct 2009 17:17:05 +0000 http://kozinets.net/archives/339#comment-5082 Agreed with Domen. Here Comes Everybody is the best social media book out there and very important for marketers because it gets into the sociology of social media from the user/consumer point of view. What Would Google Do? by Jeff Jarvis. It's more than just about Google. It covers how corporations can be more social Twitterville by Shel Israel. Great stories of how various people and companies have used twitter for marketing and other purposes. Buying In: The Secret Dialogue between what we buy and who we are by Rob Walker. Thought provoking book about branding in general. Many of the examples might not be considered "social media marketing" but I don't think a lot of it could have been pulled off without occurring in the social media era Agreed with Domen. Here Comes Everybody is the best social media book out there and very important for marketers because it gets into the sociology of social media from the user/consumer point of view.

What Would Google Do? by Jeff Jarvis. It’s more than just about Google. It covers how corporations can be more social

Twitterville by Shel Israel. Great stories of how various people and companies have used twitter for marketing and other purposes.

Buying In: The Secret Dialogue between what we buy and who we are by Rob Walker. Thought provoking book about branding in general. Many of the examples might not be considered “social media marketing” but I don’t think a lot of it could have been pulled off without occurring in the social media era

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