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Latest Postings
- March 4, 2010: Avatar Thoughts: Dances with Avatars in the Mist
- February 8, 2010: The Dirty Secret of Online Communities
- February 4, 2010: Free Netnography Book Links Here: Finally!!!
- December 5, 2009: The Future of Marketing Research?
- December 2, 2009: Netnography: Doing Ethnographic Research Online-Info, Free Book Chapters, and More
- November 12, 2009: Social Media Marketing Book Review: Conversational Capital
- November 11, 2009: Social Media Marketing Book Review: Citizen Marketers by McConnell and Huba
- November 11, 2009: Social Media Marketing Book Review: The Culting of Brands
- November 3, 2009: Social Media Marketing Book Review: The Cluetrain Manifesto
- November 3, 2009: Social Media Marketing Book Review: Design for Community
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« The End of Marketing | Social Media Marketing Book Reviews: Word of Mouth Marketing by Andy Sernovitz (1st Ed.) »
Social Media Marketing Book Reviews: Beyond Buzz by Lois Kelly
Here is the first batch of social media book reviews, shared via SlideShare. This is a review of Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
Review of Beyond Buzz
View more presentations from York University-SSB.
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