Brandthroposophy: A Marketing, Social Media, and Research Blog » Print » Social Media Marketing Book Reviews: Beyond Buzz by Lois Kelly

Social Media Marketing Book Reviews: Beyond Buzz by Lois Kelly

Posted By Robert Kozinets On October 7, 2009 @ 3:05 pm In Social Media Marketing, Book Reviews, Social Media, Conferences & Presentation, Communities and Tribes, Word of Mouth Marketing, Branding | No Comments

Here is the first batch of social media book reviews, shared via SlideShare. This is a review of [1] Beyond Buzz: The Next Generation of Word-of-Mouth Marketing by Lois Kelly, reviewed by Schulich MBA student Kishore Parthasarathi.

[2] Review of Beyond Buzz

View more [3] presentations from [4] York University-SSB.

Article printed from Brandthroposophy: A Marketing, Social Media, and Research Blog: http://kozinets.net

URL to article: http://kozinets.net/archives/347

URLs in this post:
[1] Beyond Buzz: The Next Generation of Word-of-Mouth Marketing: http://www.amazon.com/gp/product/0814473830?ie=UTF8&tag=brandthrososo-20�
38;linkCode=as2&camp=1789&creative=9325&creativeASIN=0814473830
[2] Review of Beyond Buzz: http://www.slideshare.net/Kozinets/review-of-beyond-buzz
[3] presentations: http://www.slideshare.net/
[4] York University-SSB: http://www.slideshare.net/Kozinets

Click here to print.