Social Media Marketing Book Reviews: Word of Mouth Marketing by Andy Sernovitz (1st Ed.)

Here is the MKTG 6900: Social Media Marketing review of Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition
by former WOMMA Chief Andy Sernovitz. The review is by Schulich MBA student Ranjiv Dhuga.

This entry was posted on October 7, 2009 at 3:17 pm and is filed under Social Media Marketing, Book Reviews, Social Media, Conferences & Presentation, Communities and Tribes, Word of Mouth Marketing, Branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.