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« Social Media Marketing Book Reviews: Beyond Buzz by Lois Kelly | Social Media Marketing Book Reviews: Groundswell by Charlene Li and Josh Bernoff »
Social Media Marketing Book Reviews: Word of Mouth Marketing by Andy Sernovitz (1st Ed.)
Here is the MKTG 6900: Social Media Marketing review of Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition
by former WOMMA Chief Andy Sernovitz. The review is by Schulich MBA student Ranjiv Dhuga.
Review of Word Of Mouth Marketing
View more presentations from York University-SSB.
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