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Latest Postings
- August 25, 2010: Europe Really *Is* Different: Reflections on Copenhagen Park Puppetry
- August 16, 2010: Promoting a New Research Method: Netnography Considered (Part 1)
- July 21, 2010: Spreading the Word: Netnography is 网络志 in Mandarin Chinese
- July 19, 2010: The Social Media Turf Wars: Are Marketing and PR on a Collision Course?
- July 12, 2010: Upcoming Social Media Ph.D. Course in Bergen, Norway--August 23-27, 2010
- June 25, 2010: Reflections on CCT2010: The Final Posting
- June 17, 2010: Reflections on CCT 2010, Part 3--Publics and Professionalization
- June 15, 2010: State of the Craft: Reflections on the 2010 CCT Conference, Part 2
- June 14, 2010: State of the Craft: Reflections on the 2010 CCT Conference, Part 1
- June 1, 2010: In Memory of Joy
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« Social Media Marketing Book Reviews: Beyond Buzz by Lois Kelly | Social Media Marketing Book Reviews: Groundswell by Charlene Li and Josh Bernoff »
Social Media Marketing Book Reviews: Word of Mouth Marketing by Andy Sernovitz (1st Ed.)
Here is the MKTG 6900: Social Media Marketing review of Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition
by former WOMMA Chief Andy Sernovitz. The review is by Schulich MBA student Ranjiv Dhuga.
Review of Word Of Mouth Marketing
View more presentations from York University-SSB.
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