Social Media Marketing Book Reviews: Word of Mouth Marketing by Andy Sernovitz (1st Ed.)
Posted By Robert Kozinets On October 7, 2009 @ 3:17 pm In Social Media Marketing, Book Reviews, Social Media, Conferences & Presentation, Communities and Tribes, Word of Mouth Marketing, Branding | 1 Comment
Here is the MKTG 6900: Social Media Marketing review of [1] Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition
by former WOMMA Chief Andy Sernovitz. The review is by Schulich MBA student Ranjiv Dhuga.
Article printed from Brandthroposophy: A Marketing, Social Media, and Research Blog: http://kozinets.net
URL to article: http://kozinets.net/archives/348
URLs in this post:
[1] Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition: http://www.amazon.com/gp/product/1427798613?ie=UTF8&tag=brandthrososo-20�
38;linkCode=as2&camp=1789&creative=9325&creativeASIN=1427798613
[2] Review of Word Of Mouth Marketing: http://www.slideshare.net/Kozinets/review-of-word-of-mouth-marketing-2156137
[3] presentations: http://www.slideshare.net/
[4] York University-SSB: http://www.slideshare.net/Kozinets
Click here to print.