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- August 25, 2010: Europe Really *Is* Different: Reflections on Copenhagen Park Puppetry
- August 16, 2010: Promoting a New Research Method: Netnography Considered (Part 1)
- July 21, 2010: Spreading the Word: Netnography is 网络志 in Mandarin Chinese
- July 19, 2010: The Social Media Turf Wars: Are Marketing and PR on a Collision Course?
- July 12, 2010: Upcoming Social Media Ph.D. Course in Bergen, Norway--August 23-27, 2010
- June 25, 2010: Reflections on CCT2010: The Final Posting
- June 17, 2010: Reflections on CCT 2010, Part 3--Publics and Professionalization
- June 15, 2010: State of the Craft: Reflections on the 2010 CCT Conference, Part 2
- June 14, 2010: State of the Craft: Reflections on the 2010 CCT Conference, Part 1
- June 1, 2010: In Memory of Joy
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« Social Media Marketing Book Reviews: Word of Mouth Marketing by Andy Sernovitz (1st Ed.) | Social Media Marketing Book Review: Godin’s “Tribes” and “While You Weren’t Watching” »
Social Media Marketing Book Reviews: Groundswell by Charlene Li and Josh Bernoff
Here is the MKTG6900: Social Media Marketing review of the recent classic Groundswell: Winning in a World Transformed by Social Technologies
by Charlene Li and Josh Bernoff. Reviewed by Schulich MBA student Vanessa Barretto.
Review of Groundswell
View more presentations from York University-SSB.
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