Here is the MKTG6900: Social Media Marketing review of the recent classic Groundswell: Winning in a World Transformed by Social Technologies
by Charlene Li and Josh Bernoff. Reviewed by Schulich MBA student Vanessa Barretto.
About The Author
Robert KozinetsMore from this Author
Robert V Kozinets, BBA (hons), MBA + Ph.D. is a brand ideologist. He idealizes and idolizes consumer culture thinking. His work looks at different familiar fan intersections of science and entertainment. He labours at USC's Annenberg and Marshall schools teaching anthropology and its many applications to humanist branding. This blog is part of a series of works exploring intersections of popular faith and science fiction, as well as technology cults--mainstream and cultic.