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« Social Media Marketing Book Reviews: Word of Mouth Marketing by Andy Sernovitz (1st Ed.) | Social Media Marketing Book Review: Godin’s “Tribes” and “While You Weren’t Watching” »
Social Media Marketing Book Reviews: Groundswell by Charlene Li and Josh Bernoff
Here is the MKTG6900: Social Media Marketing review of the recent classic Groundswell: Winning in a World Transformed by Social Technologies
by Charlene Li and Josh Bernoff. Reviewed by Schulich MBA student Vanessa Barretto.
Review of Groundswell
View more presentations from York University-SSB.
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