Social Media Marketing Book Reviews: Groundswell by Charlene Li and Josh Bernoff
Posted By Robert Kozinets On October 7, 2009 @ 3:30 pm In Social Media Marketing, Book Reviews, Social Media, Conferences & Presentation, Communities and Tribes, Word of Mouth Marketing, Branding | No Comments
Here is the MKTG6900: Social Media Marketing review of the recent classic [1] Groundswell: Winning in a World Transformed by Social Technologies
by Charlene Li and Josh Bernoff. Reviewed by Schulich MBA student Vanessa Barretto.
Article printed from Brandthroposophy: A Marketing, Social Media, and Research Blog: http://kozinets.net
URL to article: http://kozinets.net/archives/349
URLs in this post:
[1] Groundswell: Winning in a World Transformed by Social Technologies: http://www.amazon.com/gp/product/1422125009?ie=UTF8&tag=brandthrososo-20�
38;linkCode=as2&camp=1789&creative=9325&creativeASIN=1422125009
[2] Review of Groundswell: http://www.slideshare.net/Kozinets/review-of-groundswell
[3] presentations: http://www.slideshare.net/
[4] York University-SSB: http://www.slideshare.net/Kozinets
Click here to print.