Schulich MBA Student Melissa Louis reviewed two short books for our Social Media Marketing class: Seth Godin’s Tribes: We Need You to Lead Us
and the Australian Mitchell Communication Group’s” While You Weren’t Watching.” They are together in this presentation.
About The Author
Robert KozinetsMore from this Author
Robert V Kozinets, BBA (hons), MBA + Ph.D. is a brand ideologist. He idealizes and idolizes consumer culture thinking. His work looks at different familiar fan intersections of science and entertainment. He labours at USC's Annenberg and Marshall schools teaching anthropology and its many applications to humanist branding. This blog is part of a series of works exploring intersections of popular faith and science fiction, as well as technology cults--mainstream and cultic.