Social Media Marketing Book Review: Godin’s “Tribes” and “While You Weren’t Watching”
Posted By Robert Kozinets On October 26, 2009 @ 3:46 pm In Social Media Marketing, Book Reviews, Social Media, Economy and General Business Management, Word of Mouth Marketing, Conferences & Presentation, Communities and Tribes | No Comments
Schulich MBA Student Melissa Louis reviewed two short books for our Social Media Marketing class: Seth Godin’s [1] Tribes: We Need You to Lead Us
and the Australian Mitchell Communication Group’s” While You Weren’t Watching.” They are together in this presentation.
Article printed from Brandthroposophy: A Marketing, Social Media, and Research Blog: http://kozinets.net
URL to article: http://kozinets.net/archives/350
URLs in this post:
[1] Tribes: We Need You to Lead Us: http://www.amazon.com/gp/product/1591842336?ie=UTF8&tag=brandthrososo-20�
38;linkCode=as2&camp=1789&creative=9325&creativeASIN=1591842336
[2] Review of Godin's Tribes: http://www.slideshare.net/Kozinets/review-of-godins-tribes
[3] presentations: http://www.slideshare.net/
[4] York University-SSB: http://www.slideshare.net/Kozinets
Click here to print.