Schulich MBA Student Ronald Ruslim reviewed the following book for our MKTG 6900 Social Media Marketing class: Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume by David Verklin and Bernice Kanner.
About The Author
Robert KozinetsMore from this Author
Robert V Kozinets, BBA (hons), MBA + Ph.D. is a brand ideologist. He idealizes and idolizes consumer culture thinking. His work looks at different familiar fan intersections of science and entertainment. He labours at USC's Annenberg and Marshall schools teaching anthropology and its many applications to humanist branding. This blog is part of a series of works exploring intersections of popular faith and science fiction, as well as technology cults--mainstream and cultic.