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Social Media Marketing Book Review: Watch This, Listen Up, Click Here

Posted By Robert Kozinets On October 26, 2009 @ 3:55 pm In Social Media, Social Media Marketing, Book Reviews, Conferences & Presentation, Marketing Research, Communities and Tribes, Word of Mouth Marketing, Marketing News & Insights | No Comments

Schulich MBA Student Ronald Ruslim reviewed the following book for our MKTG 6900 Social Media Marketing class: [1] Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume by David Verklin and Bernice Kanner.

[2] Review of Watch This, Listen Up, Click Here

View more [3] presentations from [4] York University-SSB.

Article printed from Brandthroposophy: A Marketing, Social Media, and Research Blog: http://kozinets.net

URL to article: http://kozinets.net/archives/351

URLs in this post:
[1] Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume: http://www.amazon.com/gp/product/0470056436?ie=UTF8&tag=brandthrososo-20�
38;linkCode=as2&camp=1789&creative=9325&creativeASIN=0470056436
[2] Review of Watch This, Listen Up, Click Here: http://www.slideshare.net/Kozinets/review-of-watch-this-listen-up-click-here
[3] presentations: http://www.slideshare.net/
[4] York University-SSB: http://www.slideshare.net/Kozinets

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