This is a MKTG 6900 Social Media Marketing book review of an “oldie but a goodie.” Design for Community by Derek Powazek is reviewed here by Schulich MBA student Harish Pandian.
About The Author
Robert KozinetsMore from this Author
Robert V Kozinets, BBA (hons), MBA + Ph.D. is a brand ideologist. He idealizes and idolizes consumer culture thinking. His work looks at different familiar fan intersections of science and entertainment. He labours at USC's Annenberg and Marshall schools teaching anthropology and its many applications to humanist branding. This blog is part of a series of works exploring intersections of popular faith and science fiction, as well as technology cults--mainstream and cultic.