Social Media Marketing Book Review: The Cluetrain Manifesto
Posted By Robert Kozinets On November 3, 2009 @ 6:18 pm In Social Media Marketing, Book Reviews, Social Media, Technology, Word of Mouth Marketing, Communities and Tribes | No Comments
Here’s another blast from the past. I remember being blown away when I first read the Cluetrain Manifesto. That book influenced my early thinking about online communities and social media perhaps more than almost any other book (not counting Henry Jenkins’ or Grant McCracken’s work…). Originally, this treatise was published online, with interactive documentation to go along with it. The book is more citeable, and exists now as an important historical document.
Here is the MKTG 6900 Social Media Marketing course “knowledge benchmark” review of [1] The Cluetrain Manifesto: 10th Anniversary Edition
Article printed from Brandthroposophy: A Marketing, Social Media, and Research Blog: http://kozinets.net
URL to article: http://kozinets.net/archives/353
URLs in this post:
[1] The Cluetrain Manifesto: 10th Anniversary Edition: http://www.amazon.com/gp/product/0465018653?ie=UTF8&tag=brandthrososo-20�
38;linkCode=as2&camp=1789&creative=9325&creativeASIN=0465018653
[2] Cluetrain_Manifesto_Agar: http://www.slideshare.net/Kozinets/cluetrainmanifestoagar
[3] presentations: http://www.slideshare.net/
[4] York University-SSB: http://www.slideshare.net/Kozinets
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