Social Media Marketing Book Review: The Culting of Brands
Posted By Robert Kozinets On November 11, 2009 @ 7:44 pm In Social Media, Social Media Marketing, Book Reviews, Conferences & Presentation, Fandom, Communities and Tribes, Word of Mouth Marketing, Branding | No Comments
My theory has always been that social media marketing is the latest manifestation of a trend in brand creation, management, and reception that has been going on for at least a decade. It is simply maturing and growing as the interactive possibilities of the Internet mature and expand.
Here is another book in the MKTG 6900 Social Media Marketing book summary and review series. This is a summary and review of “[1] The Culting of Brands: Turn Your Customers into True Believers
by Douglas Atkin. The book was reviewed by [2] Schulich School of Business MBA Student Richard Rabkin.
Article printed from Brandthroposophy: A Marketing, Social Media, and Research Blog: http://kozinets.net
URL to article: http://kozinets.net/archives/354
URLs in this post:
[1] The Culting of Brands: Turn Your Customers into True Believers: http://www.amazon.com/gp/product/1591840961?ie=UTF8&tag=brandthrososo-20�
38;linkCode=as2&camp=1789&creative=9325&creativeASIN=1591840961
[2] Schulich School of Business: http://www.schulich.yorku.ca/ssb-extra/ssb.nsf?open
[3] The+Culting+Of+Brands: http://www.slideshare.net/Kozinets/thecultingofbrands
[4] presentations: http://www.slideshare.net/
[5] York University-SSB: http://www.slideshare.net/Kozinets
Click here to print.