Social Media Marketing Book Review: Citizen Marketers by McConnell and Huba

I don’t wanna play favorites. But I just can’t help myself. This book has been one of my favorites ever since it came out. Ben and Jackie called the trend early, and described it better than anyone else I know. Kudos to them for writing such a great book that stands the test of time.

Here is the MKTG 6900 Review of Citizen Marketers: When People Are the Message by Ben McConnell and Jackie Huba. The book was reviewed by MBA student Ashish Malik.

This entry was posted on November 11, 2009 at 7:50 pm and is filed under Social Media Marketing, Book Reviews, Social Media, Word of Mouth Marketing, Communities and Tribes, Branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.