I don’t wanna play favorites. But I just can’t help myself. This book has been one of my favorites ever since it came out. Ben and Jackie called the trend early, and described it better than anyone else I know. Kudos to them for writing such a great book that stands the test of time.
About The Author
Robert KozinetsMore from this Author
Robert V Kozinets, BBA (hons), MBA + Ph.D. is a brand ideologist. He idealizes and idolizes consumer culture thinking. His work looks at different familiar fan intersections of science and entertainment. He labours at USC's Annenberg and Marshall schools teaching anthropology and its many applications to humanist branding. This blog is part of a series of works exploring intersections of popular faith and science fiction, as well as technology cults--mainstream and cultic.