Social Media Marketing Book Review: Citizen Marketers by McConnell and Huba
Posted By Robert Kozinets On November 11, 2009 @ 7:50 pm In Social Media Marketing, Book Reviews, Social Media, Word of Mouth Marketing, Communities and Tribes, Branding | No Comments
I don’t wanna play favorites. But I just can’t help myself. This book has been one of my favorites ever since it came out. Ben and Jackie called the trend early, and described it better than anyone else I know. Kudos to them for writing such a great book that stands the test of time.
Here is the MKTG 6900 Review of [1] Citizen Marketers: When People Are the Message
Article printed from Brandthroposophy: A Marketing, Social Media, and Research Blog: http://kozinets.net
URL to article: http://kozinets.net/archives/355
URLs in this post:
[1] Citizen Marketers: When People Are the Message: http://www.amazon.com/gp/product/1419596063?ie=UTF8&tag=brandthrososo-20�
38;linkCode=as2&camp=1789&creative=9325&creativeASIN=1419596063
[2] Mktg+6900 Citizen+Marketers Ashish+Malik: http://www.slideshare.net/Kozinets/mktg6900-citizenmarketers-ashishmalik
[3] presentations: http://www.slideshare.net/
[4] York University-SSB: http://www.slideshare.net/Kozinets
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