Social Media Marketing Book Review: Conversational Capital

And here’s the last of the MKTG 6900 Social Media Marketing Book Reviews. This one is of Conversational Capital: How to Create Stuff People Love to Talk About
by
Bertrand Cesvet. The book is reviewed by Schulich School of Business MBA Student Humaira Lasi.

And that is all for the Social Media Marketing Book Reviews. I hope that you got some useful information from them.

This entry was posted on November 12, 2009 at 9:38 am and is filed under Social Media Marketing, Book Reviews, Social Media, Conferences & Presentation, Word of Mouth Marketing, Communities and Tribes. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.