Social Media Marketing Book Review: Conversational Capital

And here’s the last of the MKTG 6900 Social Media Marketing Book Reviews. This one is of Conversational Capital: How to Create Stuff People Love to Talk About
by
Bertrand Cesvet. The book is reviewed by Schulich School of Business MBA Student Humaira Lasi.

And that is all for the Social Media Marketing Book Reviews. I hope that you got some useful information from them.

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