Social Media Marketing Book Review: Conversational Capital
Posted By Robert Kozinets On November 12, 2009 @ 9:38 am In Social Media Marketing, Book Reviews, Social Media, Conferences & Presentation, Word of Mouth Marketing, Communities and Tribes | No Comments
And here’s the last of the MKTG 6900 Social Media Marketing Book Reviews. This one is of [1] Conversational Capital: How to Create Stuff People Love to Talk About
by
Bertrand Cesvet. The book is reviewed by [2] Schulich School of Business MBA Student Humaira Lasi.
And that is all for the Social Media Marketing Book Reviews. I hope that you got some useful information from them.
Article printed from Brandthroposophy: A Marketing, Social Media, and Research Blog: http://kozinets.net
URL to article: http://kozinets.net/archives/356
URLs in this post:
[1] Conversational Capital: How to Create Stuff People Love to Talk About: http://www.amazon.com/gp/product/0137145500?ie=UTF8&tag=brandthrososo-20�
38;linkCode=as2&camp=1789&creative=9325&creativeASIN=0137145500
[2] Schulich School of Business: http://www.schulich.yorku.ca/ssb-extra/ssb.nsf?open
[3] Conversational Capital Book Review: http://www.slideshare.net/Kozinets/conversational-capital-book-review-2415728
[4] presentations: http://www.slideshare.net/
[5] York University-SSB: http://www.slideshare.net/Kozinets
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