Free Netnography Book Links Here: Finally!!!

Netnography by KozinetsIt’s been a long time since I wrote this blog. Been a long time, been a long time, been a long….lonely, lonely, lonely, lonely time. Actually, not all that lonely, but unbelievably busy, with teaching starting up, teaching social media finishing (finishing well, too), articles to review, articles written and submitted, book chapters done, serving on the JCR Policy Board, travel, and so on and so forth.

But once you get Led Zeppelin into your mindstream, it’s like a chronic thing. You can ask my Wyoming colleague Kent Drummond or the brilliant writer Erik Davis all about it. Erik’s book about Zeppelin, Led Zeppelin’s Led Zeppelin IV (33 1/3), is one of the most inspired and inspiring pieces of music scholarship I’ve ever read.

Okay. Last post, written almost a century ago by Internet standards, promised you free online access to my new Netnography: Doing Ethnographic Research Online

As those of your outside of Europe may have noticed, that didn’t happen. Surprisingly—and somewhat disappointingly, I might add—there was no angry revolt on this blog. No pushback at all. You were all very well behaved, like polite Canadians who will stand in the cold for 3 hours, in the middle of a blinding blizzard, just so they can pay their ridiculously high parking tickets on time. I was hoping more for angry, ravenous, outraged complaints.

“Kozinets, you promised me a damn book. Google books doesn’t even offer me a limited preview. Just a stinking cover and table of contents. Now you deliver that book unto me immed-ee-ate-ly or I swear, I am gonna…”

Okay. I’m starting to scare myself. You get the picture.

But despite your lack of expressed outrage, I was more than a little annoyed. My esteemed academic publisher, Sage, had promised Google Books access for January. Indeed, when I checked with them, they thought it was being delivered—because it was in Europe (as some of you already know).

But not in many other parts of the world, like the USA and Canada. This was a problem, apparently, widespread, with Google Books. Google Books has a checkered history of showing a lot of books that the authors didn’t want seen. Oops. Now, its gone the other way around. It won’t show the books that the authors do want people to see. Go figure.

Harriet Baulcombe at Sage, on of their finest marketing managers, has actually been scrambling for me to find a solution, and at last, we have it.

The book is available free online now as an ebook for you to read and review in its entirety. You can just click here.

If you want it all spelled out the link is at

You do need to register, but you then can access the ebook for up to 30 days, but the link only works for the month of February.

If you are the type of person who likes to invest in the future beyond February, or who enjoys the feel of a dead tree-based book in their hands (and who doesn’t), then you have options.

The book is also for sale as an ebook via at or simply click here. But, apparently, not yet for the Kindle (or iSanitaryPad, I presume).

Or you can invest your money in a bright and shiny netnographic future by buying it from Amazon here: Netnography: Doing Ethnographic Research Online. Maybe you can ask your library to buy it, then you can keep renewing it and borrowing it and reading it for free forever. Wow: think about that.

Sage has also been working with Google HQ to try to find solutions, so they may also have it up at some point on Google Books, too.

Either way, I am happy now because I have been able to keep my promise to you, oh faithful, undemanding, and perhaps-a-bit-too-well-mannered-and-complacent Gentle blog readers.

So if you are interested in how to do netnography (online ethnography), and what netnographers have found, and what some of the latest and most exciting and inspiring theories about online communities and social media area, and where that field is going, go get the book for free right now, read the book, and let me and the world know what you think. Your life will then be complete and perfect in every way. I can most sincerely promise you that (my fingers are crossed behind my back, though, but don’t worry about that).

That’s all I’d really like is for you to read it and review it and thus be completely and utterly perfect and complete. Lots of you. Lots of comments. PLEASE review it on Amazon, or on the ebooks site (preferably Amazon…), write about it here, in your own blogs, post it on Facebook, on Twitter, on your social media sites. Tell us all (especially me) what you think. Don’t be so shy.

Be complacent and book-free, no longer, for the book is free and the time for complacency is nigh, oh ye of little MySpace.

Read the book. Spread the words. Review for the world. Read and Spread, oh ye who gather in the netnoverse of bloggy pals, Read and Spread.

One Response

  1. mridula February 5, 2010

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