New Netnography White Paper Available

netnography_whitepaper_cover.jpgNetBase asked me to write a white paper to explain netnography to business people and marketers. It is titled: Netnography: The Marketer’s Secret Weapon РHow Social Media Understanding Drives Innovation.

I will be presenting the white paper tomorrow in New York at the Advertising Research Foundations’ re:think conference, at 11am.

NetBase just posted the White Paper download link online on their web-site, and here is the link:

http://www.netbase.com/landing_pages/netnography_paper/

Looks like you will need to fill out a form and get into their database as the price of admission.

I enjoyed and learned a lot writing a paper that is directed to a purely managerial audience. I hope you enjoy it.

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