New Netnography White Paper Available
Posted By Robert Kozinets On March 22, 2010 @ 9:59 am In Qualitative Research Methods, Economy and General Business Management, Social Media, Social Media Marketing, Conferences & Presentation, Netnography, Word of Mouth Marketing, Marketing Research, Technology, Marketing News & Insights | No Comments
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[2] NetBase asked me to write a white paper to explain netnography to business people and marketers. It is titled: Netnography: The Marketer’s Secret Weapon - How Social Media Understanding Drives Innovation.
I will be presenting the white paper tomorrow in New York at the [3] Advertising Research Foundations’ re:think conference, at 11am.
NetBase just posted the White Paper download link online on their web-site, and here is the link:
[4] http://www.netbase.com/landing_pages/netnography_paper/
Looks like you will need to fill out a form and get into their database as the price of admission.
I enjoyed and learned a lot writing a paper that is directed to a purely managerial audience. I hope you enjoy it.
Article printed from Brandthroposophy: A Marketing, Social Media, and Research Blog: http://kozinets.net
URL to article: http://kozinets.net/archives/371
URLs in this post:
[1] Image: http://kozinets.net/archives/371/netnography_whitepaper_coverjpg/
[2] NetBase: http://www.netbase.com/
[3] Advertising Research Foundations’ re:think conference: http://www.thearf.org/assets/rethink-10?fbid=RaA6wepBXQk
[4] http://www.netbase.com/landing_pages/netnography_paper/: http://www.netbase.com/landing_pages/netnography_paper/
Click here to print.