Comments on: Reflections on CCT 2010, Part 3–Publics and Professionalization http://kozinets.net/archives/388 Professor Robert Kozinets on Marketing Research, Social Media, and Marketing Strategy Mon, 21 May 2012 11:52:38 +0000 http://wordpress.org/?v=2.2.1 By: Craig Thompson http://kozinets.net/archives/388#comment-6071 Craig Thompson Thu, 17 Jun 2010 14:37:12 +0000 http://kozinets.net/archives/388#comment-6071 Rob, another great post and thoughtful review of CCT events. Though I love the "CCT research gives you a 33% edge" analysis, John's down and dirty assessment is based on an major undercount of the CCT community (Hey, we are just like Democratic voters in Florida!). John assumed that the 120 registrants at CCT5 constituted the universe of CCT researchers. For now, let's just define CCT as those with institutional ties to Marketing or ACR. That narrowly (and arbitrarily) defined segment constitutes the bulk of our Facebook community, which is now over 300 members. Rob, another great post and thoughtful review of CCT events.
Though I love the “CCT research gives you a 33% edge” analysis, John’s down and dirty assessment is based on an major undercount of the CCT community (Hey, we are just like Democratic voters in Florida!).

John assumed that the 120 registrants at CCT5 constituted the universe of CCT researchers. For now, let’s just define CCT as those with institutional ties to Marketing or ACR. That narrowly (and arbitrarily) defined segment constitutes the bulk of our Facebook community, which is now over 300 members.

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