First things first. Happy New Year to all my faithful blog readers, students, friends, SEO victims, and curious bystanders. May it be a fascinating, enriching, and wonder-filled year for each and every one of you. Now, to the King: content.
Welcome to my new extended classroom (cue not-so-sinister laugh here….).
Yes, for the next few weeks, I am going to be using this blog as part of my two new classes at the Schulich School of Business. Although I have been teaching courses in Word of Mouth Marketing and Social Media marketing as Independent Study courses since 2007, this year I launch full undergrad (BBA) and master’s program (MBA) courses in Social Media Marketing and Management.
The thing I am most excited about with these courses is that they are going to take place both in the classrooms at the heart of our gorgeous and glamorous (not, and definitely not) Keele and Finch campus but also in the public space of the social mediasphere (your loud applause here, please).
Yes, you deduced that correctly, Sherlock. Important class assignments throughout the course will have to be posted, cross-posted, and linked up to a variety of social media tools, such as this blog, and, most especially the new Facebook page for the class.
As such a public venture, and, again, as a little experiment, I am keeping the FB page open to everyone (yes, even you), and this blog is open, and I’ll be Tweeting the progress of the page. As well, I’m hoping the student makes liberal use of video formats, and that will probably mean YouTube, perhaps Flickr and other different kinds of sharing sites will be involved. I am hoping for a large range of different materials, shared in different ways.
The preparation begins with today’s BBA class, and builds next week with the MBA class. Then, in a week, student presentations begin, and those presentations must be shared through social media, using the Facebook page as a sort of hub to guide students and interested onlookers to the materials.
To give you a quick preview of what is to come, here are some of the potential (and likely) topics my eager and amazing social media students will be covering over the coming three months or so:
Of course, there may be plenty of surprises in store as well….stay tuned. I think this is going to be a great start to the year for this blog, and for everyone who enjoys thinking about and learning about social media marketing and management.