But our theories of marketing strategy have stayed strangely the same.
I have been waiting for a reasonable solution the these challenges for over a decade. And while I have been waiting, I have also been working on a solution of my own.
I have cobbled together what I consider to be the best of existing theory and thinking, and tested it through MBA classrooms around the world with some of the best students in the world. And now I have tried to unify it into one theory, a theory that balances accuracy with elegance to try to answer the following question:
How Should We Analyze Marketing Positioning in this New, Complex, and Multifaceted Age of Many Media (traditional, new, and social)?
The Answer, It Turns out, Is In The Interlacing Tri-Triangular Shape of an Ancient Norse Symbol: The Valknut.