Here are the slides for the presentation I gave at the Association for Consumer Research Doctoral Symposium on October 23, 2014 in Baltimore, Maryland. I hope you find them useful.
Robert V Kozinets, BBA (hons), MBA + Ph.D. is a brand ideologist. He idealizes and idolizes consumer culture thinking. His work looks at different familiar fan intersections of science and entertainment. He labours at USC's Annenberg and Marshall schools teaching anthropology and its many applications to humanist branding. This blog is part of a series of works exploring intersections of popular faith and science fiction, as well as technology cults--mainstream and cultic.