http://kozinets.net/archives/79 Professor Robert Kozinets on Marketing Research, Social Media, and Marketing Strategy Sun, 14 Mar 2010 22:52:07 +0000 http://wordpress.org/?v=2.2.1 http://kozinets.net/archives/79#comment-666 Kai-Uwe Hellmann Sun, 13 Jan 2008 10:39:45 +0000 http://kozinets.net/archives/79#comment-666 Hey, Robert, I would like to question the differentiation between exclusion and hierarchization and your explicit priorization of the last one at the end of your statement because I would guess that this differentiation has to be managed all the time simultaneously. In other words hierarchization doesn't work without maintainting the borer between system and environment and in the end that means to manage two kinds of differentiation: on the one (and not the second) side the differentiation between inclusion and exclusion and on the other (and not the first) side the differentiation of the hierarchization although it might seem from the inner appearance of brand communities as if the outer world is less important for the maintenance of the community than the inner fractions and subsystems. Hey, Robert, I would like to question the differentiation between exclusion and hierarchization and your explicit priorization of the last one at the end of your statement because I would guess that this differentiation has to be managed all the time simultaneously. In other words hierarchization doesn’t work without maintainting the borer between system and environment and in the end that means to manage two kinds of differentiation: on the one (and not the second) side the differentiation between inclusion and exclusion and on the other (and not the first) side the differentiation of the hierarchization although it might seem from the inner appearance of brand communities as if the outer world is less important for the maintenance of the community than the inner fractions and subsystems.

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