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	<title>Comments on: Purification, Chemicals, and Organic Versus Veggie Wash</title>
	<link>http://kozinets.net/archives/88</link>
	<description>Robert Kozinets on Marketing, Media, and Technoculture</description>
	<pubDate>Sat, 11 Oct 2008 11:40:03 +0000</pubDate>
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		<title>By: Greg Dunlop</title>
		<link>http://kozinets.net/archives/88#comment-409</link>
		<author>Greg Dunlop</author>
		<pubDate>Wed, 31 Oct 2007 01:44:51 +0000</pubDate>
		<guid>http://kozinets.net/archives/88#comment-409</guid>
		<description>Hi Robert You ask this basic question \"Are organic foods healhier than regular mainstream foods ....\" When it comes to organic food, science goes out the window and hype and marketing take over. I\'m sorry but I don\'t buy the basic premise that organic food is healthier washed or unwashed! Both should be washed to remove bacteria which are much more toxic then any chemical pesticides! What you say ... such heresy! In fact I can argue you should wash the organic produce more as organic producion relies on organic fertilizer (aka cow dung) whereas conventional can use either synthetic (man-made)or the natural (cow-made)fertilizer. You don\'t need a microbiology degree to know that manure is laced with E-coli and other harmful bacteria. I digress though... what I really wanted to do was to bring this into a marketing context. \"Organic\" has become a brand ... what do you think about when you hear the word organic. Heatlhy, safe, pesticide free, small family farms, better for the environment. The organic industry, and yes it is an indutry, has done a good job at branding. But these are all myths (and mostly urban ones at that!) Myth 1 - Organic food are healthier - Study after study has comfirmed that their is no difference in the nutrional value whether or safety of organic food. I can supply the references on request. Myth 2 - Organic farmer don\'t use pesticides - Wrong! - they use so-called organic pesticides. They are approved for organic production because they are not synthetic or man-made.The list of approved organic pesticides includes nicotine, tin and copper based compounds, sulfur etc.- some of these are being pulled from the market because of heavy metal buildup in the soil. An organic grape grower in CA has to apply 10 - 20 applications of sulfur at 20 pounds per acre in each spray to control fungal diseases. A conventional grower uses maybe 5 sprays of a modern highly effective and highly tested synthetic fungicide at ounces per acre. I know which one I would prefer to get my wine from. Myth 3 - Organic production methods are better for the environment - There is so many ways that this is wrong! First - there are no organic herbicides used in food production - they simply do not exist. Organic growers must rely on mechnical cultivation that burns fuel and can lead to greater soil erosion or the use of fallow and/or cover crops therby taking land out of production and reducing yields. Organic production has lower yields. All the land that can or should grow crops in the world is being used to produce food. If low yield organic farming techniques were to be used thoughout the world we would need to drain the swamps and cut down the forests to make way for more land. High yield farming prevents environmental degradation by producing more on an acre of land. There are other myths relating to organic production that I won\'t get into here but the basic premise behind the organic craze is this the biggest myth of all ... natural good, synthetic bad! This arguement has nothing to do about science ... it is about philosophy! If it make you feel better to eat an organic apple ... washed or unwashed then go ahead. But don\'t tell me that an organic apple is healthier. Both are healthy and that is the point. Eating apples or other fruits and vegetables is the best thing we can do to fight cancer. The process behind geting it to you is unimportant. We are lucky to live in an affluent society (made this way ironically because of modern agriculture) and debate the nuances about the food we eat and not have to worry about our basic sustenence. Here is a good reference article on Marketing &#38; The Organic Food Industry. http://www.cgfi.org/publications/Marketing_The_Organic_Food_Industry You might also want to pick up a copy of the book \"The Truth about Organic Foods\" by Alex Avery. I have not read it but plan to pickup a copy. I will also pickup the book you suggested and keep an open mind to hearing both sides of the story</description>
		<content:encoded><![CDATA[<p>Hi Robert You ask this basic question \&#8221;Are organic foods healhier than regular mainstream foods &#8230;.\&#8221; When it comes to organic food, science goes out the window and hype and marketing take over. I\&#8217;m sorry but I don\&#8217;t buy the basic premise that organic food is healthier washed or unwashed! Both should be washed to remove bacteria which are much more toxic then any chemical pesticides! What you say &#8230; such heresy! In fact I can argue you should wash the organic produce more as organic producion relies on organic fertilizer (aka cow dung) whereas conventional can use either synthetic (man-made)or the natural (cow-made)fertilizer. You don\&#8217;t need a microbiology degree to know that manure is laced with E-coli and other harmful bacteria. I digress though&#8230; what I really wanted to do was to bring this into a marketing context. \&#8221;Organic\&#8221; has become a brand &#8230; what do you think about when you hear the word organic. Heatlhy, safe, pesticide free, small family farms, better for the environment. The organic industry, and yes it is an indutry, has done a good job at branding. But these are all myths (and mostly urban ones at that!) Myth 1 - Organic food are healthier - Study after study has comfirmed that their is no difference in the nutrional value whether or safety of organic food. I can supply the references on request. Myth 2 - Organic farmer don\&#8217;t use pesticides - Wrong! - they use so-called organic pesticides. They are approved for organic production because they are not synthetic or man-made.The list of approved organic pesticides includes nicotine, tin and copper based compounds, sulfur etc.- some of these are being pulled from the market because of heavy metal buildup in the soil. An organic grape grower in CA has to apply 10 - 20 applications of sulfur at 20 pounds per acre in each spray to control fungal diseases. A conventional grower uses maybe 5 sprays of a modern highly effective and highly tested synthetic fungicide at ounces per acre. I know which one I would prefer to get my wine from. Myth 3 - Organic production methods are better for the environment - There is so many ways that this is wrong! First - there are no organic herbicides used in food production - they simply do not exist. Organic growers must rely on mechnical cultivation that burns fuel and can lead to greater soil erosion or the use of fallow and/or cover crops therby taking land out of production and reducing yields. Organic production has lower yields. All the land that can or should grow crops in the world is being used to produce food. If low yield organic farming techniques were to be used thoughout the world we would need to drain the swamps and cut down the forests to make way for more land. High yield farming prevents environmental degradation by producing more on an acre of land. There are other myths relating to organic production that I won\&#8217;t get into here but the basic premise behind the organic craze is this the biggest myth of all &#8230; natural good, synthetic bad! This arguement has nothing to do about science &#8230; it is about philosophy! If it make you feel better to eat an organic apple &#8230; washed or unwashed then go ahead. But don\&#8217;t tell me that an organic apple is healthier. Both are healthy and that is the point. Eating apples or other fruits and vegetables is the best thing we can do to fight cancer. The process behind geting it to you is unimportant. We are lucky to live in an affluent society (made this way ironically because of modern agriculture) and debate the nuances about the food we eat and not have to worry about our basic sustenence. Here is a good reference article on Marketing &amp; The Organic Food Industry. <a href="http://www.cgfi.org/publications/Marketing_The_Organic_Food_Industry" rel="nofollow">http://www.cgfi.org/publications/Marketing_The_Organic_Food_Industry</a> You might also want to pick up a copy of the book \&#8221;The Truth about Organic Foods\&#8221; by Alex Avery. I have not read it but plan to pickup a copy. I will also pickup the book you suggested and keep an open mind to hearing both sides of the story</p>
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		<title>By: lscoop</title>
		<link>http://kozinets.net/archives/88#comment-390</link>
		<author>lscoop</author>
		<pubDate>Wed, 24 Oct 2007 05:39:52 +0000</pubDate>
		<guid>http://kozinets.net/archives/88#comment-390</guid>
		<description>Hi Robert-
I'm no expert on this but I think there are two different things going on here.  One, the thing that you're talking about, is the safety of the food that you are eating....in that vein, you need to consider the type of fruit or vegetable that you are eating.  In some of them, where the skin is very thin or you are likely to eat the entire fruit (including skin), you are more likely to have a situation where the fruit might not be that safe with or without a wash...for instance, if I were to buy something non-organic, it would be something like an avocado or a melon (where I discard the thick skin) rather than any type of berry or green bean where I would eat the entire thing.  But, let's say you're careful and maybe with non-organic pesticide free produce or produce that is specially washed, you can get rid of all or most of the chemical concerns.  Next, and more important in the long term, is the NUTRIENT VALUE of the fruits and vegetables that you are eating.  And that's where Organic produce has incomparable value compared to other types of produce.  Do some research and that's where the real value of organic produce lies.  Victoria Boutenko has some of this information in your books, and I'm sure you can also find it elsewhere.</description>
		<content:encoded><![CDATA[<p>Hi Robert-<br />
I&#8217;m no expert on this but I think there are two different things going on here.  One, the thing that you&#8217;re talking about, is the safety of the food that you are eating&#8230;.in that vein, you need to consider the type of fruit or vegetable that you are eating.  In some of them, where the skin is very thin or you are likely to eat the entire fruit (including skin), you are more likely to have a situation where the fruit might not be that safe with or without a wash&#8230;for instance, if I were to buy something non-organic, it would be something like an avocado or a melon (where I discard the thick skin) rather than any type of berry or green bean where I would eat the entire thing.  But, let&#8217;s say you&#8217;re careful and maybe with non-organic pesticide free produce or produce that is specially washed, you can get rid of all or most of the chemical concerns.  Next, and more important in the long term, is the NUTRIENT VALUE of the fruits and vegetables that you are eating.  And that&#8217;s where Organic produce has incomparable value compared to other types of produce.  Do some research and that&#8217;s where the real value of organic produce lies.  Victoria Boutenko has some of this information in your books, and I&#8217;m sure you can also find it elsewhere.</p>
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