Marketing Communication Anthropology: Social Branding, Media Machines, Netnography The blog of Robert Kozinets, USC communication/marketing professor

December 23, 2015

The Post-human future of brands” An Illustrated Chapter

Filed under: Uncategorized — Robert Kozinets @ 12:19 am

My last post contained some of my early initial thoughts about the future of brands.

I completed that work and it was just published in the volume.

I wanted to share a version of that work with you here. So check it out, if you like, illustrated, annexed, and ready to roll:

March 14, 2015

Brands’ Possible Futures, part 4 of the series

Filed under: Social Media Marketing — Robert Kozinets @ 2:13 am

The world with all its riches, life with its astounding achievements, man with the
constant prodigy of his inventive powers, all are organically integrated in one single
growth and one historical process, and all share the same upward progress towards an
era of fulfillment – Tielhard de Chardin, The Divine Milieu (1957: 15)

What would happen if we were all to become a Single Human Brand?

What would this look like?

Perhaps Olaf Stapledon could help us there….


What is it that needs redefining?

Can anyone on Twitter guess it (the contest is on).

Everything, in this world of interpretation fine-tuning, can use redefining.

Reposition Your Self is coming.

October 23, 2014

Ethical Concerns in Netnography

Filed under: Social Media Marketing — Robert Kozinets @ 11:46 am

Here are the slides for the presentation I gave at the Association for Consumer Research Doctoral Symposium on October 23, 2014 in Baltimore, Maryland. I hope you find them useful.

Netnography and Research Ethics: From ACR 2015 Doctoral Symposium from York University-SSB
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