November 11, 2009 by Robert Kozinets.

I don’t wanna play favorites. But I just can’t help myself. This book has been one of my favorites ever since it came out. Ben and Jackie called the trend early, and described it better than anyone else I know. Kudos to them for writing such a great book that stands the test of time.

Here is the MKTG 6900 Review of Citizen Marketers: When People Are the Message by Ben McConnell and Jackie Huba. The book was reviewed by MBA student Ashish Malik.

Posted in Social Media Marketing, Book Reviews, Social Media, Word of Mouth Marketing, Communities and Tribes, Branding | No Comments »

November 11, 2009 by Robert Kozinets.

My theory has always been that social media marketing is the latest manifestation of a trend in brand creation, management, and reception that has been going on for at least a decade. It is simply maturing and growing as the interactive possibilities of the Internet mature and expand.

Here is another book in the MKTG 6900 Social Media Marketing book summary and review series. This is a summary and review of “The Culting of Brands: Turn Your Customers into True Believers
by Douglas Atkin. The book was reviewed by Schulich School of Business MBA Student Richard Rabkin.

Posted in Social Media, Social Media Marketing, Book Reviews, Conferences & Presentation, Fandom, Communities and Tribes, Word of Mouth Marketing, Branding | No Comments »

October 7, 2009 by Robert Kozinets.

Here is the MKTG6900: Social Media Marketing review of the recent classic Groundswell: Winning in a World Transformed by Social Technologies
by Charlene Li and Josh Bernoff. Reviewed by Schulich MBA student Vanessa Barretto.

Posted in Social Media Marketing, Book Reviews, Social Media, Conferences & Presentation, Communities and Tribes, Word of Mouth Marketing, Branding | No Comments »