Click Together: An Anthem for the Online Revolution

December 17, 2008 by Robert Kozinets.

Following my last posting’s talk about mashups, I was inspired to try something a little different.

As I’ve been traveling around the world telling people (and writing about for the last 11 years), we’ve got an online social and cultural connection revolution happening right now before our eyes. And since every revolution needs an anthem, what the heck, I thought it might be fun to try penning one.

If someone want to try recording it (you’ll know the tune in a moment), I’d love to hear it done…you could try a more PG-rated version of the great-but-kinda-naughty Beatles-NIN mashup available on YouTube right here.

So here are the lyrics….

Click Together (an online community anthem; to be sung to the tune of “Come Together”)

Here come old *H@Kk_Ur!*
He go surfin’ all nightly
He got Flickr eyeball he read global braindump
He got ten servers in his big RV
Must be influential he just post what he please

He shop all naked he got eBay football
He got Twitter finger he one Second Lifer
He say “I friend you, you friend me”
All is information and It got to be free
Click together online community

He blogospheric he big Technorati
He got Google goggles he shoot YouTube picture
He got cloudware clickstream on his page
Look him up in Facebook he make maximum wage
Click together online community

He carpal tunnel he wear Warcraft diaper
He got wiki widget he one porno filter
He say “Web plus Web is Two Point Oh”
Got to be a broker he Net portfolio
Click together online community

Posted in Culture + Ad Jamming, Netnography, Technology, Word of Mouth Marketing, Communities and Tribes | Print | 5 Comments »