Marketing Communication Anthropology: Social Branding, Media Machines, Netnography The blog of Robert Kozinets, USC communication/marketing professor

October 26, 2009

Social Media Marketing Book Review: Watch This, Listen Up, Click Here

Schulich MBA Student Ronald Ruslim reviewed the following book for our MKTG 6900 Social Media Marketing class: Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume by David Verklin and Bernice Kanner.

Social Media Marketing Book Review: Godin’s “Tribes” and “While You Weren’t Watching”

Schulich MBA Student Melissa Louis reviewed two short books for our Social Media Marketing class: Seth Godin’s Tribes: We Need You to Lead Us
and the Australian Mitchell Communication Group’s” While You Weren’t Watching.” They are together in this presentation.

October 7, 2009

Social Media Marketing Book Reviews: Groundswell by Charlene Li and Josh Bernoff

Here is the MKTG6900: Social Media Marketing review of the recent classic Groundswell: Winning in a World Transformed by Social Technologies
by Charlene Li and Josh Bernoff
. Reviewed by Schulich MBA student Vanessa Barretto.

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