Schulich MBA Student Ronald Ruslim reviewed the following book for our MKTG 6900 Social Media Marketing class: Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume by David Verklin and Bernice Kanner.
Schulich MBA Student Melissa Louis reviewed two short books for our Social Media Marketing class: Seth Godin’s Tribes: We Need You to Lead Us
and the Australian Mitchell Communication Group’s” While You Weren’t Watching.” They are together in this presentation.
Here is the MKTG6900: Social Media Marketing review of the recent classic Groundswell: Winning in a World Transformed by Social Technologies
by Charlene Li and Josh Bernoff. Reviewed by Schulich MBA student Vanessa Barretto.