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Archive for October 7, 2009
Social Media Marketing Book Reviews: Groundswell by Charlene Li and Josh Bernoff
October 7, 2009 by Robert Kozinets.
Here is the MKTG6900: Social Media Marketing review of the recent classic Groundswell: Winning in a World Transformed by Social Technologies
by Charlene Li and Josh Bernoff. Reviewed by Schulich MBA student Vanessa Barretto.
Posted in Social Media Marketing, Book Reviews, Social Media, Conferences & Presentation, Communities and Tribes, Word of Mouth Marketing, Branding | Print | No Comments »
Social Media Marketing Book Reviews: Word of Mouth Marketing by Andy Sernovitz (1st Ed.)
October 7, 2009 by Robert Kozinets.
Here is the MKTG 6900: Social Media Marketing review of Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition
by former WOMMA Chief Andy Sernovitz. The review is by Schulich MBA student Ranjiv Dhuga.
Posted in Social Media Marketing, Book Reviews, Social Media, Conferences & Presentation, Communities and Tribes, Word of Mouth Marketing, Branding | Print | 1 Comment »
Social Media Marketing Book Reviews: Beyond Buzz by Lois Kelly
October 7, 2009 by Robert Kozinets.
Here is the first batch of social media book reviews, shared via SlideShare. This is a review of Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
Posted in Social Media Marketing, Book Reviews, Social Media, Conferences & Presentation, Communities and Tribes, Word of Mouth Marketing, Branding | Print | No Comments »