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Archive for October 26, 2009
Social Media Marketing Book Review: Watch This, Listen Up, Click Here
October 26, 2009 by Robert Kozinets.
Schulich MBA Student Ronald Ruslim reviewed the following book for our MKTG 6900 Social Media Marketing class: Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume
Posted in Social Media, Social Media Marketing, Book Reviews, Conferences & Presentation, Marketing Research, Communities and Tribes, Word of Mouth Marketing, Marketing News & Insights | Print | No Comments »
Social Media Marketing Book Review: Godin’s “Tribes” and “While You Weren’t Watching”
October 26, 2009 by Robert Kozinets.
Schulich MBA Student Melissa Louis reviewed two short books for our Social Media Marketing class: Seth Godin’s Tribes: We Need You to Lead Us
and the Australian Mitchell Communication Group’s” While You Weren’t Watching.” They are together in this presentation.
Posted in Social Media Marketing, Book Reviews, Social Media, Economy and General Business Management, Word of Mouth Marketing, Conferences & Presentation, Communities and Tribes | Print | No Comments »