Monthly Archives: November 2009

Social Media Marketing Book Review: Conversational Capital

And here’s the last of the MKTG 6900 Social Media Marketing Book Reviews. This one is of Conversational Capital: How to Create Stuff People Love to Talk About
by
Bertrand Cesvet. The book is reviewed by Schulich School of Business MBA Student Humaira Lasi.

And that is all for the Social Media Marketing Book Reviews. I hope that you got some useful information from them.

Social Media Marketing Book Review: Citizen Marketers by McConnell and Huba

I don’t wanna play favorites. But I just can’t help myself. This book has been one of my favorites ever since it came out. Ben and Jackie called the trend early, and described it better than anyone else I know. Kudos to them for writing such a great book that stands the test of time.

Here is the MKTG 6900 Review of Citizen Marketers: When People Are the Message by Ben McConnell and Jackie Huba. The book was reviewed by MBA student Ashish Malik.

Social Media Marketing Book Review: The Culting of Brands

My theory has always been that social media marketing is the latest manifestation of a trend in brand creation, management, and reception that has been going on for at least a decade. It is simply maturing and growing as the interactive possibilities of the Internet mature and expand.

Here is another book in the MKTG 6900 Social Media Marketing book summary and review series. This is a summary and review of “The Culting of Brands: Turn Your Customers into True Believers
by Douglas Atkin. The book was reviewed by Schulich School of Business MBA Student Richard Rabkin.

Social Media Marketing Book Review: The Cluetrain Manifesto

Here’s another blast from the past. I remember being blown away when I first read the Cluetrain Manifesto. That book influenced my early thinking about online communities and social media perhaps more than almost any other book (not counting Henry Jenkins’ or Grant McCracken’s work…). Originally, this treatise was published online, with interactive documentation to go along with it. The book is more citeable, and exists now as an important historical document.

Here is the MKTG 6900 Social Media Marketing course “knowledge benchmark” review of The Cluetrain Manifesto: 10th Anniversary Edition by Schulich MBA student Robbie Agar.

Social Media Marketing Book Review: Design for Community

This is a MKTG 6900 Social Media Marketing book review of an “oldie but a goodie.” Design for Community by Derek Powazek is reviewed here by Schulich MBA student Harish Pandian.