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You are currently browsing the Brandthroposophy: A Marketing, Social Media, and Research Blog weblog archives for the day November 12, 2009.
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- November 12, 2009: Social Media Marketing Book Review: Conversational Capital
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Archive for November 12, 2009
Social Media Marketing Book Review: Conversational Capital
November 12, 2009 by Robert Kozinets.
And here’s the last of the MKTG 6900 Social Media Marketing Book Reviews. This one is of Conversational Capital: How to Create Stuff People Love to Talk About
by
Bertrand Cesvet. The book is reviewed by Schulich School of Business MBA Student Humaira Lasi.
Conversational Capital Book Review
View more presentations from York University-SSB.
And that is all for the Social Media Marketing Book Reviews. I hope that you got some useful information from them.
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