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- March 21, 2012: Making Triangles: Marketing Positioning for the Social Media Age
- February 2, 2012: Personal Brands and the Next Thing in Social Media Marketing
- January 10, 2012: Netnography in Turkish
- January 10, 2012: The Return
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- June 29, 2011: Talking Netnography in Toronto
- May 23, 2011: The Shocking Truth About Business Schools
- January 13, 2011: Target is Coming to Town
- January 5, 2011: Social Media in 2011: A New Class
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Archive for November 2009
Social Media Marketing Book Review: The Cluetrain Manifesto
November 3, 2009 by Robert Kozinets.
Here’s another blast from the past. I remember being blown away when I first read the Cluetrain Manifesto. That book influenced my early thinking about online communities and social media perhaps more than almost any other book (not counting Henry Jenkins’ or Grant McCracken’s work…). Originally, this treatise was published online, with interactive documentation to go along with it. The book is more citeable, and exists now as an important historical document.
Here is the MKTG 6900 Social Media Marketing course “knowledge benchmark” review of The Cluetrain Manifesto: 10th Anniversary Edition
Posted in Social Media Marketing, Book Reviews, Social Media, Technology, Word of Mouth Marketing, Communities and Tribes | Print | No Comments »
Social Media Marketing Book Review: Design for Community
November 3, 2009 by Robert Kozinets.
This is a MKTG 6900 Social Media Marketing book review of an “oldie but a goodie.” Design for Community
Posted in Social Media Marketing, Book Reviews, Social Media, Conferences & Presentation, Word of Mouth Marketing, Communities and Tribes | Print | 1 Comment »