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Archive for March 22, 2010
New Netnography White Paper Available
March 22, 2010 by Robert Kozinets.
NetBase asked me to write a white paper to explain netnography to business people and marketers. It is titled: Netnography: The Marketer’s Secret Weapon - How Social Media Understanding Drives Innovation.
I will be presenting the white paper tomorrow in New York at the Advertising Research Foundations’ re:think conference, at 11am.
NetBase just posted the White Paper download link online on their web-site, and here is the link:
http://www.netbase.com/landing_pages/netnography_paper/
Looks like you will need to fill out a form and get into their database as the price of admission.
I enjoyed and learned a lot writing a paper that is directed to a purely managerial audience. I hope you enjoy it.
Posted in Qualitative Research Methods, Economy and General Business Management, Social Media, Social Media Marketing, Conferences & Presentation, Netnography, Word of Mouth Marketing, Marketing Research, Technology, Marketing News & Insights | Print | No Comments »