Comments for Brandthroposophy http://kozinets.net Robert Kozinets on Marketing, Media, and Technoculture Fri, 16 May 2008 05:03:42 +0000 http://wordpress.org/?v=2.2.1 Comment on User-Generated Branding in Munich by johan20 http://kozinets.net/archives/129#comment-1551 johan20 Tue, 06 May 2008 01:27:16 +0000 http://kozinets.net/archives/129#comment-1551 ok, it's been a while since I've heard Meyer, but he's one of the uni's real gems here. I caught him back in April and I think they've really established something cutting edge. Being from NA, the only thing i see among my b-school friends are held outside of the curriculum, usually in some form of contest sponsored by a corporation. ok, it’s been a while since I’ve heard Meyer, but he’s one of the uni’s real gems here. I caught him back in April and I think they’ve really established something cutting edge. Being from NA, the only thing i see among my b-school friends are held outside of the curriculum, usually in some form of contest sponsored by a corporation.

]]> Comment on Tearing Down the Wall: The Costco Screw Circus Elephant Story by rpwagner http://kozinets.net/archives/153#comment-943 rpwagner Fri, 18 Apr 2008 00:46:01 +0000 http://kozinets.net/archives/153#comment-943 Robert, very nice post! This type of "personal-contact" remember me the one that we have here in Brazil, specially in the mobile phone market. It's almost impossible to cancel your plan. You explain to one employee by phone that you want to cancel, this employee transfer your call to another one. You need to explain everything again. They keep asking why and why, trying to sell you another plan. When you convince this second employee, they transfer your call to a 3rd one. And this routine keeps going. You need to talk to, at least, 5 persons. And you can just do that by phone. Not at the stores. In relation to your email exchange, it remembered me the email exchanges exposed by The Pirate Bay, a bittorrent tracker (http://thepiratebay.org/legal). It's hilarious to read their email exchange with the legal department of big companies like Microsoft, Eletronic Arts, Apple, Sega, Dreamworks and etc. Robert,

very nice post! This type of “personal-contact” remember me the one that we have here in Brazil, specially in the mobile phone market. It’s almost impossible to cancel your plan. You explain to one employee by phone that you want to cancel, this employee transfer your call to another one. You need to explain everything again. They keep asking why and why, trying to sell you another plan. When you convince this second employee, they transfer your call to a 3rd one. And this routine keeps going. You need to talk to, at least, 5 persons. And you can just do that by phone. Not at the stores.

In relation to your email exchange, it remembered me the email exchanges exposed by The Pirate Bay, a bittorrent tracker (http://thepiratebay.org/legal). It’s hilarious to read their email exchange with the legal department of big companies like Microsoft, Eletronic Arts, Apple, Sega, Dreamworks and etc.

]]> Comment on The Costco Conversation by Robert Kozinets http://kozinets.net/archives/159#comment-941 Robert Kozinets Wed, 16 Apr 2008 18:45:42 +0000 http://kozinets.net/archives/159#comment-941 <p>Thanks for the supportive comment, Allison. Yeah, the line between being funny and being mean-spirited can be very thin online. We all learned that lesson as emailers (and even remember it sometimes) but we need to relearn it as bloggers. And certainly we also need to keep people's feelings in mind as professors when dealing with students and prospective students (right?).</p> <p>I think you erred in the right direction--being a decent person. But it's difficult to bottle up your real feelings when you're writing a blog that's supposed to be fresh and in the moment. That's another kind of emotional labor, I guess. I wonder if anyone's written about that?</p> Thanks for the supportive comment, Allison. Yeah, the line between being funny and being mean-spirited can be very thin online. We all learned that lesson as emailers (and even remember it sometimes) but we need to relearn it as bloggers. And certainly we also need to keep people’s feelings in mind as professors when dealing with students and prospective students (right?).

I think you erred in the right direction–being a decent person. But it’s difficult to bottle up your real feelings when you’re writing a blog that’s supposed to be fresh and in the moment. That’s another kind of emotional labor, I guess. I wonder if anyone’s written about that?

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