This site is for everyone interested in technology, culture, and how they intersect–and everyone who’s always wanted a little more robot influencer in their life. Technology researchers in industry and academia, students of all inclinations, thinkers, and dreamers, science fiction fans, computer scientists, media scholars, digital humanists, sociologists and anthropologists of technology: this site is designed with all of you in mind. Click the read more link below to learn more, or scroll down and explore.
TEKNO has structured this site to offer you many ways to engage and think about technoculture. It celebrates in the diversity of ways of understanding. You can read the blog, or articles and chapters, you can ponder the artshow, scan the books, or listen to some music samples.
TEKNO, virtual influencers and shape shifting robot from the future, is the inspiration for this site. The blog is where he takes center stage, presenting wide-ranging original explorations of technocultural topics, drawing equally from pop culture, academia, the news, and tech. There are selections from the old kozinets.net archive, but the main focus is new blog posts coming to you from 2022 and afterwards.
Introducing the idea of sacred consumer archetypes, where spirituality meets segmentation, and mysticism meets the meanings of the modern marketplace.
With the Academy Awards just around the corner, and Avatar up for nine Oscars, I wanted to share some reflections on that motion picture. I thought that the movie provided a feast of metaphorical food for thought. First, please
The National Post’s Editor invited me to submit an article for publication in Canada’s national newspaper and, during the writing, the topic kind of shifted radically. I started thinking about what marketing’s present and especially its future would look
As many of you know, the JMR paper whose progress we have carefully followed in the past several blog postings has gone on to become a fairly well known article. If you look at the JMRs list of their
Introducing the idea of sacred consumer archetypes, where spirituality meets segmentation, and mysticism meets the meanings of the modern marketplace.
With the Academy Awards just around the corner, and Avatar up for nine Oscars, I wanted to share some reflections
The National Post’s Editor invited me to submit an article for publication in Canada’s national newspaper and, during the writing,
Introducing the idea of sacred consumer archetypes, where spirituality meets segmentation, and mysticism meets the meanings of the modern marketplace.
With the Academy Awards just around the corner, and Avatar up for nine Oscars, I wanted to share some reflections
The National Post’s Editor invited me to submit an article for publication in Canada’s national newspaper and, during the writing,
The artshow section offers visualizations and illustrations that offer a window into technocultural understanding that moves into visual and artistic representation. The artSHOW is also an ArtSHOP, as many of these works are also available for sale in various different formats for you to ponder, live with, and enjoy in your own domestic and office spaces.
the new god
burning man with symbols
the future belongs
netnography: the essential guide
netnography unlimited
consumer tribes
Articles and chapters offer a selection of prior published works from peer reviewed journals and edited volumes, much of it updated and revised. It has all been re-interpreted with new artistic illustrations, most of it generated by the OpenAI program DallE-2.
After all the plans, dreaming and anticipation, on August 31 1999 I veer and bump my rented blue Malibu across deep desert scars, steering it
How does utopia show up in social media? How is it politicized? A look at YouTube comments on Disney’s EPCOT, Fresco’s Venus Project, and Elon Musk’s future visions reveals the answers.
Ideology is invisible until we uncover it. This article unpacks, identifies, and analyzes the range of dynamic cultural tensions underlying the American ideology of technology.
Robert V. Kozinets is an academic who has worked in communication and marketing departments at some of the top universities in North America, including Northwestern University, the University of Wisconsin-Madison, York University, and the University of Southern California. Inspired by his contact and continuing connection to TEKNO, this site is offered as a place to share unconventional ideas about technology and culture in a format that opens to the unconventional. With TEKNO as muse and Kozinets as altered ego, kozinets.net is now Tekno’s Cultural Adventures, and it welcomes you the adventure, and to participate in sharing your own ideas and passions–please feel free to use the forms throughout this site to create the global collective communication that technoculture enables us to do so well.
