Introducing the idea of sacred consumer archetypes, where spirituality meets segmentation, and mysticism meets the meanings of the modern marketplace.
With the Academy Awards just around the corner, and Avatar up for nine Oscars, I wanted to share some reflections
The National Post’s Editor invited me to submit an article for publication in Canada’s national newspaper and, during the writing,
As many of you know, the JMR paper whose progress we have carefully followed in the past several blog postings
In this long and detailed series of blog postings, I have tried to bring out the “backstage,” behind-the-scenes elements of
Journal of Marketing Research Wagner A. Kamakura, Editor Henry B. Tippie College of Business The University ofIowa 338 John
