We live in astonishing times. Is it the end of the world? Or the birth of a new one? Technology, markets, science, fiction, capitalism, culture, entertainment, desire, play, imagination, and utopia: these are the ingredients of the heady brew we imbibe daily. This site is created for those interested in these grand ideas. It is an exploration of these worlds in the ongoing intertwining of culture and technology and its impact on humanity, animals, and the planet.

Introduction

tekno and rob

tekno and rob

Our guide to the future is Tekno. Tekno is a tricky transformational being from the future, a slithery ever-changing but unmistakably robotic being. Tekno, the technological and technosocial being calls out to Robert Kozinets, another shape-shifter. Since he was a young science fiction and comic book fan, Rob has spent life trying to answer questions about humanity, technology, and life. His work on Star Trek, on Burning Man, on retro brands, on food porn, technology ideology, and technology desire—all have chipped away at these questions and issues. Now, with more technology at our fingertips than ever before, we can bring some of these explorations to you. We can invite you to join in the great imagining of our increasingly interconnected lives.

What does it mean to be moral in this new world of technology? What does it mean to be human? Using Tekno as guide, perhaps we can find some answers. Or at least ask some original and interesting questions.

As cyborgs melt into virtual humans and transhumanists uncloset as longtermists, all is in flux. To be good futurists, equipped for the presence of multiple presents, we need to understand the history and role of Technoculture, technology/ideologies, and the ever-spinning wheels of technology desire. We need to understand the mechanics of networks of desire and recognize that the currents they run on and within.
In ancient times, the prophets saw Angels. In the Middle Ages, they were visited by forest faeries. The late 1800s offered ectoplasmic ghosts. Since the 1940s, UFOs. And now, Tekno, the shape-shifting robot from the future. He is a new visitor for the times we are in. He is just forming now, as this site forms. His messages and motivation awaits. You can co-create him.
Some of you may know the site’s author as a guy who did some social media method. But that’s not what this site is for, although we will touch upon netnography and much else, too. This is a site for gathering, exploration and adventure setting around futurism, marketing, Tekno and the realms of technoculture and humanity. But if you want concentrated content about business or netnography, go see Netno and his friends in Netnografica-land.

Explore, and become part of the adventure.

What shall we make of commodity culture and its fandoms—the things that led us to the great masterpieces, superheroes, science fiction, graphic novels, and old advertising illustrations. The future world and retro, nostalgia, and science?

more than a blog

more than a blog

As Thomas Richard’s look at 60 years of Victorian advertising spectacle revealed, the modern marketplace “always turns out to be an exploration of a fantastic realm in which things act, speak, rise, fall, fly, [and even] evolve”. And it’s even truer for these days of technoculture, where everything seems to be coming to life, just as predicted. Like a dreamscape, where you focus on an item and it slithers or springs into motion.
The future is like that. This website is about that interface: dream, science, imagination, adventure. Tekno is a type of comic book figure, a form of poetic demigod. Tekno is your guide as you explores the liminal art of technoculture’s many faces and forms. Peer-reviewed article, printed canvas, musical poem, spoken word bibliomancy, videos, printed t-shirts and mugs, new books: whatever it takes to make it real and fun, but also high-level and interesting.
For TCA aspires to be site which is much more than just the new blog it contains and the archives from the past its holds. It encompassed more than text. As well as a contemporary blog, it offers readers a glimpse into the Rob Kozinets’ decades of work with ideas, words, images, media, energies, sigils, sounds and emotions, thus far, wrestling and making deals with various deans, editors, grad students, colleagues, angels, and demons. And, of course, Tekno, the transformatively slippery metamorphically ambiguous trickset savior figure robot from the future, who commanded him one dark night at exactly 3:33am in the morning to commit fully to this very site or else.
Thanks for being here, Kind and Gentle Reader, and for joining in our adventure together. “Tekno, great mentor, being of light and mind, what do you say? Are you ready to levitate us all on beams of light, bring us in, and depart this realm for some adventure?” “Positive response. Welcome aboard, temporal anomalies. Response pattern alpha: transmit: all systems go!”