A brief introduction to Tekno and technoculture, followed by a series of articles, chapters, and other readings. Offered here without a paywall for you to peruse, ponder and, perhaps, participate with.
Knowledge made free to all. A curated and possible edited selection of technoculturally inspired articles and chapter for you to peruse and ponder.
Utopian Enterprise: Articulating the Meanings of Star Trek’s Culture of Consumption (published in the Journal of Consumer Research in 2001)
Introduction Star Trek is perhaps one of the great consumption phenomena of our time. The science fiction series has been
Amazonian Forests and Trees: Multiplicity and Objectivity in Studies of Online Consumer-Generated Ratings and Reviews (published in the Journal of Consumer Research, 2016)
Consumer-generated ratings and reviews play an important role in people’s experiences of online search and shopping, influencing the consumption of
Technology/Ideology: How Ideological Fields Influence Consumers’ Technology Narratives
It is surprising to realize that the wide currency of the term technology—originally referring to systems of complex machines, now
YouTube Utopianism: Social Media Profanation and the Clicktivism of Capitalist Critique
PLEASE FEEL FREE TO CITE AS: Kozinets, Robert V. (2019), “YouTube Utopianism: Social Media Profanation and the Clicktivism of Capitalist
Adapted from Significant Technologies and Webs Almost 50 years ago, the American anthropologist Geertz (1973) famously described culture as the
Why The Heck Do Brands Need “Fans”: What In The Brave New World Is Going On?
In new product development, “feature creep” is the term given to the rapid expansion of the feature set of a
The Post-Human Future of Brands: A Digital Guidebook for Logonauts
The Trouble with Predicting the Future “There are bits of the literal future right here, right now, if you know
Lessons in Academic Self-Branding
Adapted from: Kozinets, Robert (2016), “Flow My Bits, the Professor Texts,” in Margarita Cabrera Méndez and Nuria Lloret Romero, Digital
#Luxe: Influencers, Selfies, and the Marketizing of Morality
CITATION: Kozinets, Robert V. (2020), “#Luxe: Influencers, Selfies, and the Marketizing of Morality,” in Felicitas Morhart, Keith Wilcox, and Sandor
Remembering Walter Benjamin, or The Death of The Last Intellectual
Remembering Walter Benjamin means remembering the story of Walter Benjamin’s death. Many things besides, such as his landmark study of