A brief introduction to Tekno and technoculture, followed by a series of articles, chapters, and other readings. Offered here without a paywall for you to peruse, ponder and, perhaps, participate with.
Knowledge made free to all. A curated and possible edited selection of technoculturally inspired articles and chapter for you to peruse and ponder.
Utopian Enterprise: Articulating the Meanings of Star Trek’s Culture of Consumption (published in the Journal of Consumer Research in 2001)
Introduction Star Trek is perhaps one of the great consumption phenomena of our time. The science fiction series has been
Amazonian Forests and Trees: Multiplicity and Objectivity in Studies of Online Consumer-Generated Ratings and Reviews (published in the Journal of Consumer Research, 2016)
Consumer-generated ratings and reviews play an important role in people’s experiences of online search and shopping, influencing the consumption of
It is surprising to realize that the wide currency of the term technology—originally referring to systems of complex machines, now
PLEASE FEEL FREE TO CITE AS: Kozinets, Robert V. (2019), “YouTube Utopianism: Social Media Profanation and the Clicktivism of Capitalist
In new product development, “feature creep” is the term given to the rapid expansion of the feature set of a
The Trouble with Predicting the Future “There are bits of the literal future right here, right now, if you know
CITATION: Kozinets, Robert V. (2020), “#Luxe: Influencers, Selfies, and the Marketizing of Morality,” in Felicitas Morhart, Keith Wilcox, and Sandor
Remembering Walter Benjamin means remembering the story of Walter Benjamin’s death. Many things besides, such as his landmark study of